Tuesday Meeting
Today is the first meeting with the client for my latest project...I like to write down everything in my head so I do not forget to talk about something important.
First of all, what I have been doing since our last meeting:
findings, research, information
Discuss all ideas...be critical. be adventurous.
Corporate identity:
Who you are
What you do
How you do it
Products or services: what you make or sell
Environments: where you make or sell it
Communications: explain what you do
I want this company to go beyond making and selling a commodity to creating a brand.
No purchase is devoid of emotion, purchasing any product plays on your emotions.
I want an imaginative name.packaging. advertising. slogan.logo. typeface.colour.
marketing. tangible displays of communication. communicate vision of the company.
Materials. Colour. Texture.
Costing. Sponsorship.
Next steps.
First of all, what I have been doing since our last meeting:
findings, research, information
Discuss all ideas...be critical. be adventurous.
Corporate identity:
Who you are
What you do
How you do it
Products or services: what you make or sell
Environments: where you make or sell it
Communications: explain what you do
I want this company to go beyond making and selling a commodity to creating a brand.
No purchase is devoid of emotion, purchasing any product plays on your emotions.
I want an imaginative name.packaging. advertising. slogan.logo. typeface.colour.
marketing. tangible displays of communication. communicate vision of the company.
Materials. Colour. Texture.
Costing. Sponsorship.
Next steps.
