Service envy

Have decided to blog all my scribbles that relate to my Dissertation:

Educate people
service envy- potential title
few examples: shifts from wants to needs. policy

who is my audience?
my mum, my dad, my local MP, my colleague?

Changing from a society of needs and wants...and then back to needs.
It is these needs that Service designers 'dress up' and make people want.
I am surveying the change.
How are companies 'doing it'?

Very quickly descrive how society has changed in the past twenty years.
Look at case studies.
Have one central case study and several minor ones surrounding it.
Do this so I can point out various similarities and differences.
Use them to 'crtique'

Have a strong contrast embedded in work.

Next steps:

Get a really tight, clear framework

Perhaps write an introduction , which may end up being your conclusion.
Gather materials and qoutes.
Talk to people. ordinary people. politicians. friends. workers. teachers.
Look at servie design journals
Listen to radio 4 ( every morning between 6 and 9)
Read the Guardian newspaper....mmmm
Magazines:
Prospect
Newstateman
Spectator
Private eye

Is important to be in tune with what is happening with the governement, as they decide on policies, which ultimately determine the success of service design.

website: ngadget