Tuesday Meeting

Today is the first meeting with the client for my latest project...I like to write down everything in my head so I do not forget to talk about something important.

First of all, what I have been doing since our last meeting:
findings, research, information

Discuss all ideas...be critical. be adventurous.

Corporate identity:
Who you are
What you do
How you do it

Products or services: what you make or sell
Environments: where you make or sell it
Communications: explain what you do

I want this company to go beyond making and selling a commodity to creating a brand.

No purchase is devoid of emotion, purchasing any product plays on your emotions.

I want an imaginative name.packaging. advertising. slogan.logo. typeface.colour.
marketing. tangible displays of communication. communicate vision of the company.

Materials. Colour. Texture.

Costing. Sponsorship.

Next steps.